How to choose a Niche topic

how to choose a niche topic


What is a Niche in marketing?

According to, a Niche is a distinct segment of a market. Think about what you will be looking for if you go to a shopping center right now? Clothes, shoes, perfumes, food, sport-wear,…etc. Let’s assume that you are looking for a new pair of shoes. In the shoes section, you will most likely see other customers who are checking out new shoes like you. This group of people are targeting a specific item which is shoes and we call this particular group a niche. You may find another group of customers who are looking for food. And there, you have another niche.

When it comes to making money online, a niche marketing idea is a very important aspect to start with since it will be the core of your website. If you are stuck or do not know what to do, I will show you how easy it is to pick a niche.

Ideas for a Niche

Alright, let’s get started! First, take a pen and a paper and write down everything that you like to do everyday. Things that you love, your hobbies are great ones. I am also doing it at the same time I am writing this post.

Have you got yours yet? Let me show you mine:

  • Art
  • Piano
  • Writing blog
  • AutoCAD
  • Working out

Now, I would like you to pick just one of these topics. Hey, pick yours not mine 🙂 I am going to pick “Working out” for example. Here, I am going to target a group of people who are interested in working out.

After you have picked one topic, it’s time to expand it further. Let’s take another piece of paper and write your topic down at the center, then circle your topic.


Great! Next step is to think of anything that is related to your topic. As long as you think of something, write it down on the paper so you will not forget. Here is mine:


Now, add 4 more sub-topics. Mine would look like this:


Have you got all 5 sub-topics down on the paper yet? If you have, Congratulation! You have created for yourself a source of ideas which will help you build your contents later on. With these 5 sub-topics, you will have plenty of time to do research and write your contents.

You can also break each of these sub-topics down into smaller topics. Let’s say I pick “Diet”. I can think of “Protein”, “What’s to eat”, Meal preparation”,…etc. The more concentrated your topic is, the more helpful it is to your readers.

After having a niche ready, it is time to go build your own website so you can share your contents to other people. Check out my post if you do not know how to create a website or have not read my post about how to create a website for free.

If you want more tips on how to initiate a successful business online, click here!

Have fun and please do not forget to like, comment and share my post to others if you think this topic is helpful!

Find yourself a free domain here!

8 thoughts on “How to choose a Niche topic

  1. Although I am not yet a master of choosing and working on a niche, I can say that choosing a niche to work on specifically works better than being in everything like “jack of all trades but master of none”.

    Your simple illustrations here will help a lot of people who’ve embarked on the same journey, of working out a niche with an online business. This post of yours has reminded me to learn more about niche marketing. Thanks!

    1. You are such a humble person!! And thanks for visiting my post. I absolutely agree that working on a niche is very important. It is the root of any online business.

  2. Thank you for writing this. I had no idea that making money online consisted of this. I sort of had the idea, but not in detail such as in your blog. I now know that to be really successful online you have to choose a niche. The way you break it down in sub topics will also give me plenty to write about. I chose auto mechanics, and my sub topics are:

    How to change brakes?
    How to fix a bad catalytic converter?
    How to change your windshield wipers?
    How to change your serpentine belt?, and
    How to do a coolant flush?

    Thanks for your help!

  3. Perfect details in explaining what niche is all about. Through your article, I understand it more and how I can pick a right niche for me. Determining what niche to create when it comes to website building is really hard decision to make. Many ideas will come to your mind but nothing ever made up because of scattered ideas. You made a simple clear sample illustration that I can use when picking a website niche for myself. Thanks!

  4. Well said. A simple, short and to the point article. I love how you circle the topics and then add more sub topics.

    In most cases, it is quite difficult to go into a niche without being too broad. But you have shown clearly how everything can be broken down, and then broken down again.

    Workouts is a very broad niche with a lot of competition, but breaking it down into tummy workouts for instance narrows it down a bit.

    The trick is to find a niche where there is not too much competition.

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