What is a Niche in marketing?
According to Dictionary.com, a Niche is a distinct segment of a market. Think about what you will be looking for if you go to a shopping center right now? Clothes, shoes, perfumes, food, sport-wear,…etc. Let’s assume that you are looking for a new pair of shoes. In the shoes section, you will most likely see other customers who are checking out new shoes like you. This group of people are targeting a specific item which is shoes and we call this particular group a niche. You may find another group of customers who are looking for food. And there, you have another niche.
When it comes to making money online, a niche marketing idea is a very important aspect to start with since it will be the core of your website. If you are stuck or do not know what to do, I will show you how easy it is to pick a niche.
Ideas for a Niche
Alright, let’s get started! First, take a pen and a paper and write down everything that you like to do everyday. Things that you love, your hobbies are great ones. I am also doing it at the same time I am writing this post.
Have you got yours yet? Let me show you mine:
Now, I would like you to pick just one of these topics. Hey, pick yours not mine 🙂 I am going to pick “Working out” for example. Here, I am going to target a group of people who are interested in working out.
After you have picked one topic, it’s time to expand it further. Let’s take another piece of paper and write your topic down at the center, then circle your topic.
Great! Next step is to think of anything that is related to your topic. As long as you think of something, write it down on the paper so you will not forget. Here is mine:
Now, add 4 more sub-topics. Mine would look like this:
Have you got all 5 sub-topics down on the paper yet? If you have, Congratulation! You have created for yourself a source of ideas which will help you build your contents later on. With these 5 sub-topics, you will have plenty of time to do research and write your contents.
You can also break each of these sub-topics down into smaller topics. Let’s say I pick “Diet”. I can think of “Protein”, “What’s to eat”, Meal preparation”,…etc. The more concentrated your topic is, the more helpful it is to your readers.
After having a niche ready, it is time to go build your own website so you can share your contents to other people. Check out my post if you do not know how to create a website or have not read my post about how to create a website for free.
If you want more tips on how to initiate a successful business online, click here!
Have fun and please do not forget to like, comment and share my post to others if you think this topic is helpful!
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