This is the most common question that bloggers concern about. It all comes down to how you use keywords effectively. In this post, I will show you different techniques in using keywords to improve ranking for your page.
How to look for keywords?
First of all, you need to know what you are going to write about. Let’s take an example that you want to write an article to show people how to sell shoes online. Now, you have a topic in mind, next step is to look for keywords to use. It is not difficult to come up with one. All you have to do is to go to Google and type in words which are related to your topic. Google will give you some suggestions on what people are searching about shoes.
Next step is to go to Jaaxy, a keyword search tool that I use. You can sign up for free there and use up to 30 free searches.
Type in your keyword and Jaaxy will show you a result for your exact keyword and other keywords related. Here is an example of a good keyword to use:
Now, let’s me take this opportunity to explain to you different terms here. Avg shows you the average number of searches per month with this exact keyword.
Traffic means the possible visits that you will get in a month if your post gets ranked on the first page of search engines with this keyword.
As you begin to write your blog, do not aim for a high QSR score. QSR shows the number of competing website with the exact keyword. The lower the number, the better.
Jaaxy will also give you the Keyword Quality Indicator (KQI) and in this case it’s green. There are 3 colors given, Green, Yellow and Red. Green is good, Yellow is moderately good and Red is not recommended.
SEO score is in a scale of 1-100. The higher the score, the more likely you will get ranked on the first page of Google with this exact keyword.
Here is an example of a keyword that you do not want to use:
This keyword has more searches and visits but the competition is too high. You will have to compete against 402 pages.
How to use keywords in your website?
After doing research on Jaaxy, now you have a list of keywords that you want to use. Next step is to place them in your post. Always start with the title of your post first. Permalink is the second place that you want to use your keyword. And the third place to use keyword is your SEO description.
These are the 3 most important places since they are shown in the result section of search engines.
In your post, try to use a keyword at the beginning of a paragraph and use it every 200 to 300 words if possible.
There are other places you should also take into consideration. For example, the tags of your post.
Category is another section where keywords can be used. I personally do not use keywords for this because it does not work out with the presentation of my website. However, if you see an opportunity to use a keyword as your category, please do so!
If you include images in your post, make sure that you use keywords in the following sections: Caption, Alt text and Description. Caption can be tricky since sometimes the keyword is not relevant to your image so it is up to you to choose where to use caption. Same things can be applied to videos.
Some themes allow you to choose a feature image. Same rules can be applied to it. (A feature image is the one which appears at the top of your post and you can choose different images for different posts.)
Widget is the next place where you can use keywords. Most WordPress blog allows you to add a side widget. Take advantage of this by adding a “Recent Posts” to it, since “Recent Posts” shows the title of your post and you use a keyword as the title.
Comment section is another good place to add keywords as well. As you engage your readers, try to use a keyword if it is possible.
Above are some tips on how to use keywords effectively. If you know other tricks, please comment below and don’t forget to share this post to others! 🙂