How to sell shoes online?

Is this possible to make money from home? I have seen so many questions like this and the answer is YES! Just go to Google and search for that term, you will see plenty of posts about this topic. But what is the best way to make money from home? While you are overwhelmed with a pool of information in the internet and do not know what to trust, let me help you first understand the basic concept of the online money making machine.

Shoes can bring you a fortune!

Let’s start with “Shoes“, something practical. A friend asked me the other day “Where can I buy sneakers online?”. I then got in my computer and searched for different brands of sneakers in local stores. I came across a site about shoes and saw they were advertising a pair of Paranorman Foamposites with a cost of more than $1500. I was intrigued by this because shoes is such a small personal item that people use everyday. This particular shoes already costs more than a washing machine which is a much bigger item.

To be honest, I do not care much about what type of shoes I wear everyday. As long as I feel comfortable and it has a reasonable price, I will give it a thumb up. My shoes that I wear casually costed me about 50 bucks. I also have another dress shoes for work that I bought for about 150 bucks. (Okay!, it was $300 but I bought it on Black Friday so I got half the price off.) It drives me crazy to see people out there are willing to pay more than $1000 just for a pair of sneakers. Some folks even own 5 or 6 of them. If you are a fan of sneakers, you should know better than me on this one.

With that kind of price in the market, have you ever thought about how to make money with shoes? Do you know that the shoes industry is growing rapidly and it has a lot of potential? I did a little research on some of the biggest brands out there. You can see for yourself how much they are making recently. Adidas for example, the net income from continuing operations nearly doubles to € 291 million in the second quarter of 2016. What about the giant Nike? The chart below presents Nike’s net income worldwide from 2005 to 2016.


It is $3.76 billions in 2016 that I am talking about. What if I show you a way to get a piece out of it while sitting in one place? Would you be interested?

In fact, I already showed you the very first important step which is doing research on the shoes market. aka your “niche”. (Please click here if you do not know what a niche is.) Now, since you are curious about making money with shoes, it’s good to go further on knowing what you need and what tools are available for you to make your plan work.

If you read my introduction to affiliate marketing, you will have an idea of what I am about to say. First, let me just say..Yes! We are going online! Make sure that you follow this post till the end, and you will have an answer for how to sell shoes online? or in general, how to sell anything online?.

Identifying a niche is very important and in this case, we know it is about shoes. Shoes might sound a little too broad so it’s up to you to narrow it down to sneakers, or athletic shoes, or boots,…etc. After having a niche in your mind, you will need a website to advertise different brands of shoes. You might say “Oh no!..I have no experience on website development”. You might also feel overwhelmed about the idea of having your own website since it is a completely new concept to you. However, do you know that millions of websites nowadays are operated by ordinary folks like you and me?

Building a website is much easier than you think. In fact, you can start right now by thinking for yourself a domain which will represent your website. It’s like “” is my domain. Type it in the box below to check for availability.

As you can see, it is completely free which is perfect for you as a beginner or if you are low in budget. After having a domain, click on “Build it Now” to proceed to the next step or click here if you have difficulty. I have written a post about how you can build a website for free there. It only takes you 4 steps to create a website.

Shoes Affiliate Programs

Now, you have yourself a website, what you should do next is to search for a shoes affiliate program. Start with Google by typing in “shoes affiliate program“.


Above is my screen shot of Google after I search for the term. As you see, it is so popular that I didn’t need to type the word in full. Here, I just go into “” and “” and show you how their affiliate programs look like:


I think it would be nice to pick one example of women’ shoes and another one for men’ shoes. For, the base rate is 9%. I went in and checked for the prices and saw lots of items being marketed at $350. As your sale goes up, you will be able to earn up to 20% commission. For, let’s use 15% commission and $120 average sale. Below, I prepare a spreadsheet so that you can have an idea of your potential income from these 2 websites.


Let’s say that you sell 5 pairs from each website a day, you are looking at $247.50/day. And for 10 pairs, you are talking about $495/day. How would you feel when you can earn $495 a day? Pretty awesome huh? I bet your regular job does not pay you that much unless you have reached the high management level in your field. How long do you think it will take for you to get to that level? Probably from 7 to 10 years or even more than that.

I am proposing you a plan that you can sit at home and make a fortune. Does it sound like a good new to you so far? I actually have more good news for you! What I just showed you above was my research of two programs at the moment I was writing this post. There are plenty of shoes affiliate programs out there. If you get accepted to 10 programs like these, imagine what kind of money you will make! I will let you do the math here:) By the way, to get accepted in these programs are very easy since you are helping them to sell their products. You will be fine as long as your website does not promote adult materials, violence, hatred or bigotry, or illegal activities.

Hint: Follow celebrities and see what type of shoes they wear. Football, Soccer and Basketball players are definitely recommended! Do research on those shoes and start promoting them.

See what Kevin Hart was wearing, a Nike LeBron 13 “All-Star”


(Photo by Peter Llewellyn for USA Today Sports)

Now, you may ask what if I don’t want to promote shoes? What if I want to promote fitness? Absolutely! Let me give you some ideas: gym equipment, gym outfit, meal plan, nutrition, supplement,…etc.

What if you don’t know what to promote or you have too many things in your mind to pick from? Let me ask you if you love animals? Dog? Cat? Horse? or even Reptile? Sure! You can help promote bed, cage, food, toy or training program for animals,…etc. Really, you can make money from anything nowadays.

How about turning hobby into money? Why not? Do you love art, music, sport or anything you like? Some ideas for you are to promote art supplies, artists, musical album, sportswear, sport drink,…etc.

Since the day I started working online, I have seen people promoting all kind of things. All you have to do is to go look for an affiliate program available for whatever idea you have in your mind. Then you go look for what kind of offer they have. Some programs pay 5% commission, some others pay 50% or even 75% commission.


Click me to start making money online now!


Content is the key to success!

Now, you have built your website, looked for different affiliate programs and seen your potential income. What to do next?

The answer is to have an audience. If you have been researching around the internet, you might have seen people asking on “how to get traffic for my website?” or “how to increase traffic for my website?”. And let me tell you the best way to do that is to write contents. This is how you show your hard work!



Content is one of the most important factors for growing your online business since you need a high ranking in search engines such as Google, Bing and Yahoo. Your job is to bring traffic as much as possible to your page and higher ranking means more traffic. There are two types of traffic in my opinion. The first type is traffic from advertising and the other is traffic from Search Engine Optimization (SEO).

For the first type, you can get traffic through advertising companies. There are many of them out there. Check you my post on LeadsLeap for more information on how the program works. I would recommend LeadsLeap to those of you who have websites about making money online or any topic related to this.

You can also get traffic through social media. People have started making money online for a very long time. It was a different story 5 to 10 years ago when Facebook, Twitter, and other social platforms were just a breath of fresh air. Now, they have blossomed and have gained audience from all over the world. You have to take advantage of these social media to advertise your products. That is how you get your words out to the world.

The second type of traffic is what you want and it’s the key to every successful blogger out there. The reason for that is very simple, you are bringing in organic traffic to your website. They are the people who genuinely looking for information and your page happens to be the one that they visit. Now, how you are going to achieve this is through keyword.


Jaaxy is a keyword program that I use. It is free to sign up and you are allowed to use up to 30 keyword searches with your free membership. After that, it is totally an option if you want to upgrade your membership to unlock for more searches and other features. I will do a demonstration so that you will get an idea of how this tool works. Let’s say that you are writing a review on a pair of running shoes and you want to target a keyword “athletic shoes“.


Above is a partial screen shot of the keyword “athletic shoes” that I searched. The program gives you other relative terms and their data. “Avg” means the average number of searches that the keyword receives per month. “Traffic” means visits to your website if you achieve first page ranking in search engines.

The program also provides you other important information like “QSR” – the number of competing websites ranked in Google for this exact keyword, your SEO score and many other features.

With that said, if your post is ranked in the first page of Google with keyword “athletic shoes“, you will get about 28000 visits a month to your website. Assume that only 10% of these people end up buying or 2800 buyers, how much do you think you will make? Probably more than what you can make in half a year doing your regular job. Now, you have an answer for “how to increase traffic for my website?”. You also see the importance of keyword tools and why they charge you for their services.

I know what you are about to do here. You will probably go to Google and search for “what is the best keyword tool for free?” out there. Don’t! Since I have tried that and the truth is those tools will not provide you what you need. What you are really looking for is what they will charge you.

So far, I have covered on creating and hosting a website and keyword search tool. These services themselves could cost you $40 to $80 a month depending on company and your need. Without proper training and support, you will get lost and not know what to do. There are many training programs out there and believe me..they are NOT cheap! I would say the range is about $50 to $200. Many companies do up-sell after you sign up, and in order for you to get a better package, you will have to spend more money.

Therefore, for those of you who just started out or are in low budget, what you should do here is to look for an alternative plan which benefits you the most at the lowest cost. I have done my research in many programs and it is good to say that Wealthy Affiliate meets the requirement. Check out my review of Wealthy Affiliate here.

Wealthy Affiliate has been in the business for 11 years and has built a very good reputation. Also, I have to mention that there is NO up-sell in the program! You get what you pay for. (Please refer to the chart below.) The program is a total package. Everything you need is in there to help you go from scratch to ultimate financial freedom.

You may have a lot of concern as you just started out. Here, I make a list of things that you need to worry about as you begin to make money online:

  • Where to buy domains?
  • How to host my website?
  • How to develop my website?
  • Where to get training?
  • What is the best keyword tool?
  • How to get traffic?
  • How to get ranked in search engines?

At Wealthy Affiliate, you will find answers for all of those questions. The program offers free sign up and gives you a 7-day-trial without charging you anything. If I were you, I would definitely take advantage of this opportunity. After 7 days, if you do not like what you see, feel free to walk away without losing anything.

Every success starts with the decision to try! Sign up for free and I will see you inside!

Click me to sign up with Wealthy Affiliate!


Please write me comments if you have questions and share my post if you like it!


28 thoughts on “How to sell shoes online?

  1. Thanks for the post! Your article was very easy to understand and a good introduction to affiliate marketing with a specific example – shoes. The graphs included were very helpful and I’d never heard of the affiliate programs for or before.

    1. Hey Audrey. Thanks for stopping by! I’m glad that you now find out more about heels and shoes affiliate programs. Shoes industry is growing fast so it is a great idea to give this a try!

  2. Prior to this, I never think of myself making money selling shoes online, as I am figuring out, “What if the ordered item that is shipped to me does not fit the size of my feet?”. But after I have read your post, I think I should go for this also. There are other ways we can avert that from happening, like having the customer provide what is exactly the size of their feet!

    Thank you for this information. It sparked an idea!

    1. Hey thanks for stopping by Gomer! How to sell shoes online really depends on the location like where you want to sell it. In the US, they have a standard size for shoes so as long as you know your size and you like the brand, there is no need to go to the store. However, in a lot of country, shoes are imported from other countries so the size is kinda messed up and like you said, you really need to go to the store to check it out since size 14 of this brand might be different from size 10 of another brand.

  3. Hey

    Affiliate marketing is one of the most lucrative and low cost business out there. I can honestly say that it is also the easiest and least stressful, since it requires very low overhead.

    And about the shoes, that is a HUGE market. There are literally millions upon millions of people that are searching for shoes online. And don’t let me get started on creating a website about shoes lol.

    If you create a website on shoes that are priced at $1500 like you mentioned, your affiliate commissions would be pretty darn high! All in all affiliate marketing is a great business model to use!

    Keep educating people on this!


    1. Hey Omar! Thanks for stopping by. Feel free to dig into the shoes market man and maybe give it a try if you think it benefits you. It’s all about if you understand the concept and how it works, you will be able to sell anything online nowadays. And I appreciate the boost up but I don’t think I have got to the level to educate people yet haha. Still learning everyday and trying to give out tips that I learn.

  4. To be honest, I’m like you. I spend $50 on each pair of shoes and always try to get them at a lower price. We are so enclosed to living paycheck to paycheck that we never could guess how much money was out there and how easily we could get our cut. I never thought just a pair of shoes could cost over $1000. Thanks so much for the post! I’m with Wealthy Affiliate already, been with them for a few months and it’s already been life-changing.

  5. This is a very interesting concept. I am looking for an online opportunity and came across your website. The products and services you offer seem legit and I am very interested.
    I will definitely investigate it more. Thank you very much for the helpful and interesting information you provided.

    Can I join Wealthy Affiliate for free? I do not want to provide my credit card details just to join for free.

    1. Hi RikaSF, Thank you for stopping by! Of course, you can join Wealthy Affiliate for free. This is why I recommend Wealthy Affiliate since it gives you opportunity to experience it for the first 7 days. After that, you can leave anytime if you think it doesn’t benefit you. Although, I have to say that everyone loved it after they joined.

  6. Well, it is hard to beat FREE when you are searching for a way to make money online with low initial investment.

    Even if you had to pay for some of your website costs, it wouldn’t take long to earn your costs back.
    Especially if you are promoting Nike LeBrons….aren’t they about $300 a pair?
    This is actually a really good tip to follow celebrity endorsements when you are an affiliate marketer. People love to copy celebs.
    Thanks. J

    1. Thanks Janelle for stopping by. Everyone loves free stuff but free means limited services. Marketing training is very similar to going to college. They both train you to make money so initial investment is a must. We just have to find out the right place to put our money in. With that said, Wealthy Affiliate is recommended for their good services. And I agree with you on the cost since once the sale starts rolling, you will feel less pressure on putting on these investments monthly.

  7. Hello,kien
    I enjoyed reading your review on how to make money with shoe’s. There are so many shoe brands available it will be very possible to target a niche market using low competition keywords and then to compose a few articles about a specific shoe brands.
    I have joined Wealthy Affiliate for free and really enjoy their tutorials on how to build a successful website businesses.
    Great review once again, Kien.

    1. Hi Sonny! Thanks for stopping by! Long time ago, I would not imagine people know how to sell shoes online or how to sell anything online. But today, the internet had made it possible and I see opportunities everywhere. And like you said, we just get to find a low cometition keyword and start working on it

  8. Thanks for the great information. I have not thought about all these keyword processes before and now you have me getting into thinking about the whole thing. Your example of the shoes makes it a simple concept to understand and I think I can proceed from there. Do you have to be a member of Wealthy Affiliate in order to use the Jaaxy tool? Thanks again and have a great day.

    1. Hi Joe. Thanks for stopping by and no you don’t have to! If keyword is all you need then sign up with Jaaxy. However, jaaxy only offers keyword service. They have a keyword tool inside WA too and you will get more than just a keyword tool in WA

  9. Hello Kien

    Nice article, I have to admit that shoes are not my affair. But nonetheless I can envision how this affiliate program can be implemented with almost everything or any product.
    You even went as far as to look affiliated programs about shoes for your readers, that’s a great touch of your part.
    Wealthy affiliate does look like a great place to learn about this subject the affiliate marketing. I have to admit that you managed to make me interested enough as to give this a chance, I let you know how it goes.


    1. Sure Daggok! The topic is about shoes since I want to give an example of how to sell shoes online but pretty much you can apply this to how to sell anything online. I’m glad that you find my post helpful and do let me know how it goes after you try it out

  10. This is an extremely detailed post and I really liked the way you had all the stats backed up with the information you have provided here and that is something that kept me reading all the way till the end.
    I’m thinking of choosing shoes as my niche and building a free website on it.
    Thanks for the great information 🙂

    1. Hey Shrey! Thank you for reading my post and I am glad that you found a new niche idea. “How to sell shoes online” has become easier nowadays, isn’t it! Good luck

  11. I appreciate the thoroughness of your description of affiliate programs. The example of “how to sell shoes online” provides proof that people can make money promoting something they love.

    Nice to see you are a LeadsLeap member. I have been a member for 6 years. It is a great way to generate traffic to your shoe business as well as Wealthy Affiliate.

    1. Hi Glen! I’m glad that you find my example of “how to sell shoes online” helpful. And big thumb up to leadsleap as well. Thanks for stopping by

  12. I really like your site and how you told a story from the beginning. The fact that you help your audience understand how to sell shoes onlinewas good too. That Kevin Hart picture was a good one. I’m curious to how long it took you to get your site up and running. Even though it’s wordy, you broke it up good with good visual content.

    Good job

    1. Hey there! It only took me couple of minute to get my website ready. And few more days for google to index my domain. Thanks for stopping by

  13. Hi there! I really like the way you showed people how to sell shoes online. I think this is a great opportunity for me to try it out. And thanks for introducing me to wealthy affiliate. I have great experience so far and already have my site set up!

  14. Greetings Kien,

    Thanks for the wonderful read; How to make money from home with low initial investment. I loved the example of how to sell shoes online that you wrote and it still boggles my mind to think anyone would spend $1,500 on a pair of sneakers or any shoe for that matter.

    As I read through the rest of the post I really appreciated the attention to detail with regard to crafting a website and not having to get stuck in any particular niche you don’t care to be in.
    Thanks again my best,


  15. You can turn an idea or a passion into a business. I started with one website that I dedicated to God and the furtherance of His Word.

    My 2nd website is a Bootcamp website focused on helping and teaching others through tutorials with a small spill about where I got my skills–Wealthy Affiliate.

    Finally, I took a shot at the new sports app by Mark Mongie and United Games. I love this website and it features a portion of an MLM approach to making money mixed with Internet Marketing. This is my 3rd website.

    Turn your idea into a full time business.

    Thank you,

    Edward Mijarez

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