What is content marketing – Definition

what is content marketing


What is content marketing?

As days go by, traditional methods of marketing are becoming less and less effective. However, new and improved marketing strategies are coming up and only forward thinking kind of marketers have been able to take advantage of them. A great example of a new yet very effective marketing strategy is content marketing.

What is content marketing?

This is a type of marketing strategy that focuses on creation and distribution of consistent, valuable and relevant information that is aimed at not only attracting but also retaining an audience that has been clearly defined. With content marketing, the marketer moves away from reliance on pitching products and instead focuses on providing the consumer with exactly what they need to solve their different problems.

Research has shown that content marketing is one of the most popular marketing strategies in big companies. CNN, P&G, Cisco and Microsoft are a few examples of leading organizations that utilize content marketing. Small business and individually owned businesses are also taking advantage of this marketing strategy. This is because it is an effective approach and it really works.

Do you know who Neil Patel is? If you are one of the nerdy bloggers, you probably know who he is. Neil is the co-founder of multi million dollar businesses:

neil's companies

If you go visit his websites, especially his personal blog at NeilPatel.com, you might notice that content marketing is one strategy that Neil focuses on.

There are several things you get when you use content marketing; customer loyalty, reduced costs and sales increase. Content Marketing ought to be a part of every marketing process you use. Think about it; whether you choose SEO, social media marketing, PR, Inbound marketing or any other strategies, you will need to have amazing content in order for the customer to be drawn to what you offer. Content marketing can be considered as the main ingredient in every marketing process.


How to Use Content to Influence People?

Why do we write content? The goal here is to have people see it. And eventually, we want good conversion, traffic turns into sales. Therefore, the answer here is to make influence on people. How do we do that?

The first thing you need to do is to know your target audience. It is very important to know who you want to reach with your information because it gives you a clear direction on what to include in your content.

For example, if you are selling natural hair products. You will need to have a number of articles on how to take care of natural hair, hair regimens for natural hair,…The more content you have about the topic the higher the chances that a customer will choose to visit your website where they will realize that you provide lots of information on┬ánatural hair products. However, it is important not to forget to be informative and to provide valuable and relevant information to your targeted audience.

When you are intending to use content to influence people, social media plays an important role. Social media gathers a large amount of audience (1.96 billion and growing), and sure is a good source of traffic. You should start with who you know, family, friends and colleagues and ask them to share your content in social media. Being active in forums, websites and blogs where there are like minded people. This influences more people to visit your website to see what you are all about.

Another way to make content work for you in influencing people is to utilize SEO. Research has shown that people are more likely to visit the highest ranked site compared to others. It is therefore important to ensure that your content is SEO friendly. Read more about how to use keywords to improve your page rank.

Last but not least, make sure that you build trust and authority for your website using content. Visitors love going to sites where they can rely on for consistent valuable information. To do this, you will need to be committed to giving consistent, reliable and regular content to the readers. If they see your commitment and constant delivery of high quality content, they are more likely to stay on your site in the long run.

In conclusion, content marketing is currently the best marketing strategy any business can have. It is not complicated but it takes a lot of commitment and work to get above the competition. It is therefore a great idea to invest in professional content marketing to market your business. You cannot go wrong with content marketing.


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4 thoughts on “What is content marketing – Definition

  1. Very well said. I have a website now that I really work on the content portion of it. In the past, I have had websites that I did not focus on something specific and what I did focus on was varied and often convoluted with other stuff that didn’t draw the same interest as my other products. In other words, I didn’t focus on a particular niche and my content was horrible. You noted that we need to know our target audience and you are so right on that as well. Instead of doing a lot of things good, we should focus on doing one thing really great. Nice article you have by the way. It was a good read.

  2. Hi!

    Your content is great. I definitely learned a lot. I’ve been looking to put up a solid website lately that focuses on content marketing as a means for income generation. You’ve enlightened me a great deal.

    It’s really a challenge to drum up engagement. But with a bit of research and work, it is possible.

    Thanks mate! And keep up the good work!

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